Smarter & more relevant Programmatic marketing
- release the power of your own CRM-data
Mopedo has developed a new unique disruptive technology for programmatic marketing.
Mopedo replaces the external uncontrolled DSP (Demand Side Platform) by supplying the advertiser with its own unique DSP, securely inside the firewall. Together with our unique user-matching, this enables advertisers to use their most valued asset – their customer database (CRM) - in a completely secure way for programmatic marketing. Advertisers can now increase ROI dramatically by using automated personalized communication with their customers & prospects wherever they are in digital media.
SUCCESSFUL MARKETING IS ALL ABOUT RELEVANCE AND REACH
- Your own DSP - 100% controlled by you
- Secure use of own CRM-data
- Instant access to all external online media & channels
Mopedo’s unique technology eliminates the need of an external (and costly) DSP. Instead you’ll get your own DSP behind your firewall, where it’s easily and securely connected to external and internal data sources, such as your customer database. Furthermore we give you full access to the source code, should you want to modify your own DSP according to specific needs
In addition, you get higher automation and reach as your own DSP is already directly connected to all relevant digital/social and native media. So, why use an external DSP you can’t control with limited media, security and transparency?.
Release the power of
your own CRM-data
- Automated personalized 1:1 communication
- Smart & relevant display ads
- Next level of retargeting
Adding all your own powerful data and not just relying external data with various quality (more than) doubles the effect on your programmatic marketing. Your own DSP allows you to use your own data and knowledge about customers & prospects, to build great automated processes for new sales, up-sell, loyalty and activation of lost customers. Why don’t take the chance to do retargeting as it should be done?
For example, retargeting that recommends products or services that matches what your customer bought, instead of retargeting what the customer already has purchased.
Get amazing ROI
- Exact targeting – no wasted budget
- Great reach together with high relevance
Using Mopedo’s solution you can now advertise in broad digital media, but only pay to reach your customers or prospects – without putting your customer database at risk at an external, insecure DSP.
Replacing the external DSP also entails a direct connection between you and media without costly intermediaries. With your own DSP connected securely to your customer data you have the possibility to reach the right person, at the right time, with the right message to the bid price you decide. And measure the effect. In real time. For real.
How does Mopedo work?
Communicate with your customers in real-time when they are surfing their favorite websites, social media & apps!
A person visits their favorite website, social media or app. A signal is sent to your Mopedo-DSP, which is connected to your customer database (CRM). Securely within your own network.
Mopedo detects that it is one of your customers (or a prospect).
By your choosing and budget - your Mopedo-DSP send a relevant & smart display ad to your customer.
- All automatically.
Your customer receives communication from you that is relevant, direct & smart.
You get real-time control of the Customer Lifetime Value.
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